Buy Ron Colon Salvadoreno Rum Online. Bridging worlds has always been our goal. We did it by uniting the finest rum and coffee from El Salvador. Now we’re ready to innovate rum once again. Rum was once the most popular spirit in America. But in the mid 1700 s, higher taxes on molasses collapsed the industry, making space for a new spirit of choice: rye whiskey. By the end of the century, thousands of small distilleries appeared all over Pennsylvania, Maryland and the surrounding states. A new era was born.