Rebel Bourbon Collection

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Buy Rebel Bourbon Online

Buy Rebel Bourbon Online. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel Yell is now distilled and aged at Luxco’s new distillery, Lux Row Distillers, in Bardstown, Kentucky. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville.